Content Marketing Manager - Cirencester

45000 - 50000
Ref: 142 Date Posted: Wednesday 23 Nov 2022
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Content Marketing Manager

  • Well regarded UK brand
  • Lead the creative Content Marketing team supporting the overall sales funnel
  • Fast-paced environment, opportunity to support wider creative marketing initiatives
  • Own content planning through to execution and measurement of performance
  • Content delivery across all channels
  • Leading package, bonus, bens, hybrid working

Overview

 As Content Marketing Manager you’ll be responsible for creating, planning, improving and maintaining all content outputs across all channels to achieve our business goals and sales plans. Our ideal candidate is an experienced professional with demonstrable creative writing and team management skills.

Working closely with the Head of Creative Marketing, with a small team reporting in to you, you’ll have the chance to join a growing Group Marketing team and be an important part of this progressive, dynamic business.

  • Raising brand awareness, monitoring web traffic and metrics to identify best practices
  • Develop content strategy aligned with short-term and long-term marketing targets
  • Collaborate with marketing and design teams to plan and develop site content, style and layout
  • Create and publish engaging content
  • Edit, proofread and improve writers’ posts
  • Liaise with content writers to ensure brand consistency
  • Optimize content according to SEO
  • Use content management systems to analyse website traffic and users engagement metrics
  • Manage content distribution to online channels and social media platforms to increase web traffic
  • Develop an editorial calendar and ensure content team is on board
  • Ensure compliance with the law (e.g. copyright and data protection)
  • Stay up-to-date with developments and generate new ideas to draw the audience’s attention

 

In addition, as the Content Marketing you should be:

  • Proven work experience as a Content Marketing Manager
  • Proven management experience
  • Basic technical knowledge of HTML and web publishing
  • Knowledge of SEO and web traffic metrics
  • Familiarity with social media
  • Excellent writing skills in English
  • Attention to detail
  • Good organisational and time-management skills
  • Experience with managing online content - Umbraco preferred
  • Experience in Adobe Creative Suite, including InDesign, Illustrator and Photoshop
  • Knowledge of CRM

What’s in it for you?

•            Market leading package

•            Being part of shaping an already highly successful business achieve greater heights

 

Next steps

Send your CV today