Creative Copywriter - Cirencester

Ref: 325 Date Posted: Thursday 09 Nov 2023
Are you a Creative Copywrite?  If so, this could the next perfect role for you.
As a Creative Copywriter you’ll help our client achieve the vision of inspiring and supporting consumers to actively achieve their goals in a responsible environmentally positive way.
To help us get there, this role is responsible for working alongside Marketing, Email and Ecommerce teams to manage, track and deliver relevant and engaging customer-facing and internal content
Customer Acquisition:
  • Development of campaign messaging
  • Writing of brand and seasonal messaging for all comms
  • Writing of brand and seasonal messaging for website
  • Media (advertising/advertorial) copy
  • Social media copy, tailored to each platform
  • PR copy and reviewing press releases
Customer Retention:
  • Conceptualising email campaigns that deliver commercial results and writing the required content to bring them to life
  • Writing and reviewing copy for social media
  • Writing copy to raise awareness of our services and other USPs as well as exploring further ways to boost visibility and usage
Customer Loyalty & Advocacy:
  • Sourcing curated content from external sources (I.e. influencers and ambassadors)
  • Writing knowledge guides and blogs as well as updating and maintaining existing blogs
Other Responsibilities:
  • Manage all inbound copy requests from across the business and track their on-time delivery
  • Working with Email and CRM teams to review and analyse email performance and learn from results to improve campaign copy, messaging and structure
  • Generating new ideas for content via research and creative thinking
  • Working across all brands, changing style and tone of voice accordingly
  • Acting as brand and tone of voice guardian to ensure all customer facing copy has consistent messaging and voice
  • Working closely with the Creative Team to define solutions to ensure visuals and copy are aligned
  • Working closely with Marketing Team to help deliver key messages across all channels
  • Supporting Content Manager in the delivery of seasonal content calendar and campaigns
  • Copywriting or content creation, either from a client or agency background
  • The ideal candidate will not only be able to craft compelling and engaging copy but have a grasp of marketing principles to ensure content helps to move readers through the marketing funnel
  • A background in marketing is beneficial
  • Experience with digital copywriting and SEO desirable
  • Experience using a CMS (ideally Adobe) for blog building and content publication desirable
  • Must be able to work independently, take ownership of their work, use initiative and push back on workload in the appropriate way
  • Creative mindset and ability to bring fresh ideas for content across our channels
This is a really exciting role joining an organisation at this time of growth.  Please do drop us a line today.