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Creative Copywriter
-
Cirencester
Copywriter
Are you a Creative Copywrite? If so, this could the next perfect role for you.
As a Creative Copywriter you’ll help our client achieve the vision of inspiring and supporting consumers to actively achieve their goals in a responsible environmentally positive way.
To help us get there, this role is responsible for working alongside Marketing, Email and Ecommerce teams to manage, track and deliver relevant and engaging customer-facing and internal content
Responsibilities:
Customer Acquisition:
Development of campaign messaging
Writing of brand and seasonal messaging for all comms
Writing of brand and seasonal messaging for website
Media (advertising/advertorial) copy
Social media copy, tailored to each platform
PR copy and reviewing press releases
Customer Retention:
Conceptualising email campaigns that deliver commercial results and writing the required content to bring them to life
Writing and reviewing copy for social media
Writing copy to raise awareness of our services and other USPs as well as exploring further ways to boost visibility and usage
Customer Loyalty & Advocacy:
Sourcing curated content from external sources (I.e. influencers and ambassadors)
Writing knowledge guides and blogs as well as updating and maintaining existing blogs
Other Responsibilities:
Manage all inbound copy requests from across the business and track their on-time delivery
Working with Email and CRM teams to review and analyse email performance and learn from results to improve campaign copy, messaging and structure
Generating new ideas for content via research and creative thinking
Working across all brands, changing style and tone of voice accordingly
Acting as brand and tone of voice guardian to ensure all customer facing copy has consistent messaging and voice
Working closely with the Creative Team to define solutions to ensure visuals and copy are aligned
Working closely with Marketing Team to help deliver key messages across all channels
Supporting Content Manager in the delivery of seasonal content calendar and campaigns
Experience
Copywriting or content creation, either from a client or agency background
The ideal candidate will not only be able to craft compelling and engaging copy but have a grasp of marketing principles to ensure content helps to move readers through the marketing funnel
A background in marketing is beneficial
Experience with digital copywriting and SEO desirable
Experience using a CMS (ideally Adobe) for blog building and content publication desirable
Must be able to work independently, take ownership of their work, use initiative and push back on workload in the appropriate way
Creative mindset and ability to bring fresh ideas for content across our channels
This is a really exciting role joining an organisation at this time of growth. Please do drop us a line today.
copywriter
Cirencester
30000
325
copywriter
Cirencester
30000
325
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