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CRM Manager - Wiltshire

CRM Manager
£40,000 per annum
Location: Hybrid (Wiltshire-based head office, with flexibility)

 

Are you a customer-focused professional with a flair for CRM and data-driven insight? Do you have a passion for creating exceptional customer journeys that keep people coming back? If so, we’ve got an exciting new opportunity for you.

A well-established, purpose-led organisation is looking for a CRM Manager to join its growing marketing team. With a strong reputation in delivering directly to customers, this company has been changing lives for decades – and they’re just getting started.

The Role

Reporting to the Marketing Operations Manager, you’ll lead the charge on improving the customer experience across the full lifecycle – from first contact through to long-term loyalty. You’ll use insight, empathy, and strategy to uncover where drop-offs happen, why rebookings don’t occur, and how to increase multi-service engagement.

This is a pivotal role that connects marketing, customer service, digital, and internal teams – ensuring a seamless, meaningful, and rewarding journey for every customer.

Key Responsibilities

  • Map and optimise the full customer journey to reduce churn and improve retention
  • Use CRM and analytics to understand behaviours, trends, and segmentation opportunities
  • Create and refine targeted communication strategies (email, SMS, post-visit etc.)
  • Collaborate cross-functionally to align customer touchpoints and improve experience
  • Champion customer feedback and turn insights into actionable improvements
  • Promote cross-sell opportunities and increase service uptake
  • Track and report on KPIs such as retention rates, lifetime value, and churn

What You’ll Bring

  • Proven experience in a CRM, retention, or customer relationship role
  • Strong analytical skills and ability to turn data into actionable insights
  • Solid understanding of customer lifecycles and segmentation strategies
  • Confident communicator and collaborator with a customer-first mindset
  • Ideally, experience in healthcare or a service-led industry

What’s On Offer

  • Up to £40,000 salary
  • Hybrid working with a Wiltshire-based HQ
  • Private medical insurance and life assurance (4x salary)
  • Contributory pension scheme (up to 5% matched)
  • 22 days' holiday + bank holidays
  • Access to wellbeing support and discounted products

This is a fantastic opportunity for someone who’s empathetic, commercially minded, and excited to shape the future of customer engagement in a business that makes a genuine difference.

Apply today and help redefine what great customer care looks like.

 

CRM

Wiltshire

40000

557

 

CRM

Wiltshire

40000

557

Apply

Contact Us

Elcot Park, Elcot Mews, Marlborough, SN8 2BG

vicky@rockingzebra.com

01793734440

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