Digital Data Analyst
Swindon
£35000 - £40000
We're on the hunt for a skilled and detail-oriented Data Analyst to join our rapidly scaling client.
As a Data Analyst, you'll dive into vast datasets from various sources, with a primary focus on Google Analytics and Google Paid Advertising platforms.
Your mission will be to gather, analyze, and interpret this data to provide invaluable insights and recommendations, ultimately enhancing our digital marketing efforts.
Key Responsibilities:
Google Analytics Reporting
- Utilize Google Analytics to monitor website traffic, user behaviour, and other relevant metrics.
- Generate regular reports on website performance, user engagement, and conversion rates.
- Analyse data, identify trends, patterns, and areas for improvement in user experience and website functionality.
- Provide insights on customer behaviour, traffic sources, and campaign effectiveness.
- Collaborate with marketing / trading teams to implement solutions and enhance data accuracy.
Google Paid Advertising Reporting:
- Manage and analyse data from Google Ads campaigns, spanning search, display, and video ads.
- Create detailed reports on ad spend, ROI, and campaign effectiveness.
- Offer recommendations to enhance ad performance and achieve business goals.
Data Analysis and Interpretation:
- Clean, transform, and analyse complex datasets to extract valuable insights.
- Develop and maintain dashboards and visualizations to present data-driven insights to stakeholders.
- Identify patterns, trends, and anomalies in data to inform strategic decisions.
- Collaborate with cross-functional teams to understand objectives and align analytical efforts.
Continuous Improvement:
- Stay updated with industry trends, tools, and best practices to data analysis, Google Analytics, and Google Ads.
- Recommend process improvements and tools to enhance data collection, analysis, and reporting.
- Actively participate in team discussions and knowledge-sharing sessions.
Skills and Experience:
- Proficiency in data analysis tools such as Excel, SQL, Python, or R.
- Strong analytical and problem-solving skills, with keen attention to detail.
- Experience working with Google Analytics and Google Ads platforms is an advantage.
- Excellent communication skills to convey complex data findings clearly and understandably.
- Ability to work independently and in a team environment, managing multiple tasks and priorities.
Desirable Skills:
- Hands-on experience with Google Tag Manager.
- Experience working with offline conversion tracking and/or call tracking solutions such as Infinity.
Interested, drop us a line today. This is a fantastic opportunity to join a rapidly scaling business.