Digital Marketing Executive
We are seeking an experienced integrated Digital Marketing Executive to join an established global technology brand who operates as market expert within their sectors.
The business continues to grow at pace. This opportunity provides autonomy to create, execute, review and improve integrated digital marketing campaigns which drive marketing qualified opportunities and brand awareness.
This role will suit an experienced Digital Marketing Executive looking for a more autonomous role. Working within a targeted B2B technology sector, our client is open to B2B and B2C backgrounds.
The role will suit a combination of technical, analytical and creative skills to develop and execute effective marketing campaigns. The Digital Marketing Executive is a crucial part of the business success and you will be supported to develop your digital skills and wider marketing knowledge within an Investors in People Gold accredited business.
Key responsibilities:
-
Plan and execute comprehensive digital marketing strategies to enhance brand awareness and lead generation.
-
Develop and manage digital campaigns across various platforms, including social media, email, SEO/SEM, and display advertising.
-
Measure and analyse the performance of digital marketing efforts using web analytics tools (e.g., Google Analytics) to drive improvements and optimize ROI.
-
Stay updated on industry trends and best practices in digital marketing to suggest and implement innovative ideas.
-
Collaborate with sales and product teams to create engaging content for websites, social media, and other digital platforms.
-
Manage and optimise the company's website content, ensuring it is SEO-friendly.
-
Monitor and manage online brand reputation and presence across digital channels.
-
Production and editing of videos and product photography.
What We're Looking For
-
Proven work experience as a Digital Marketing Executive or similar role B2B or B2C.
-
In-depth knowledge of various digital marketing channels and best practices.
-
Proficiency in digital marketing tools (e.g., Google Ads, SEO tools, social media management)
-
Strong analytical skills and experience in interpreting data to drive insights and action.
-
Excellent written and verbal communication skills.
-
Creative thinking with the ability to develop engaging marketing content.
-
Ability to work independently and collaboratively in a fast-paced environment.
-
Excellent attention to detail and accuracy
-
Ability to articulate your ideas clearly and persuasively