Digital Marketing Executive/Analyst - Stroud

Ref: 97 Date Posted: Wednesday 30 Nov 2022
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Digital Marketing Executive/Analyst

Cirencester

£28000 - £32000

 

We are looking for a Digital Marketing Executive/Analyst to identify ways to build the company brand and acquire new clients. 

 

Working for a highly successful company with excellent staff retention, you will report directly into the Managing Director.

 

You will be responsible for the following.

 

  • Work closely with sales & marketing teams to identify opportunities for new client acquisition
  • Analysis of existing customer product and market segments to grow these areas
  • Analyse sales funnels and customer intent
  • Creation of marketing lists
  • Measure ROI of online and offline advertising campaigns
  • Analyse and report on marketing KPI’s like leads, conversion rates, website traffic and social media engagement
  • Track email campaign metrics – delivery, open, click through rates
  • Monitor budget distribution d performance of paid ad campaigns
  • Conduct competitor research and analyse bench marking data
  • Recommend website and campaign optimisation
  • Research and implement marketing tools to support promotional projects – automation software, social media scheduling

 

To be considered…

  • Marketing qualification or relevant
  • Digital marketing experience – technical and analytical experience
  • Understanding of technical products and or markets
  • Experience of Google Analytics
  • Experience of working with email software – Mailchimp etc
  • In depth knowledge of SEM campaign strategies and SEO practices
  • Ability to run social media campaigns across Instagram, Twitter LinkedIn
  • Understanding of LinkedIn for research and marketing tools
  • Experience of PPC campaigns
  • Analytical abilities

 

Key attributes

 

  • Ability to work effectively under pressure and prioritise work loads
  • Enthusiasm and proven ability to achieve results
  • Attention to detail but able to see the bigger picture
  • Ability to deal with people at all levels
  • Diplomatic and tactful
  • Excellent listening skills
  • Professional approach
  • Team player and a friendly disposition

 

The company offer excellent benefits to include 30 days holiday, health care scheme after 2 years’ service, personal development plans

 

Next steps…

Send your CV to Vicky today!