Digital Marketing Executive/Analyst
Cirencester
£28000 - £32000
We are looking for a Digital Marketing Executive/Analyst to identify ways to build the company brand and acquire new clients.
Working for a highly successful company with excellent staff retention, you will report directly into the Managing Director.
You will be responsible for the following.
- Work closely with sales & marketing teams to identify opportunities for new client acquisition
- Analysis of existing customer product and market segments to grow these areas
- Analyse sales funnels and customer intent
- Creation of marketing lists
- Measure ROI of online and offline advertising campaigns
- Analyse and report on marketing KPI’s like leads, conversion rates, website traffic and social media engagement
- Track email campaign metrics – delivery, open, click through rates
- Monitor budget distribution d performance of paid ad campaigns
- Conduct competitor research and analyse bench marking data
- Recommend website and campaign optimisation
- Research and implement marketing tools to support promotional projects – automation software, social media scheduling
To be considered…
- Marketing qualification or relevant
- Digital marketing experience – technical and analytical experience
- Understanding of technical products and or markets
- Experience of Google Analytics
- Experience of working with email software – Mailchimp etc
- In depth knowledge of SEM campaign strategies and SEO practices
- Ability to run social media campaigns across Instagram, Twitter LinkedIn
- Understanding of LinkedIn for research and marketing tools
- Experience of PPC campaigns
- Analytical abilities
Key attributes
- Ability to work effectively under pressure and prioritise work loads
- Enthusiasm and proven ability to achieve results
- Attention to detail but able to see the bigger picture
- Ability to deal with people at all levels
- Diplomatic and tactful
- Excellent listening skills
- Professional approach
- Team player and a friendly disposition
The company offer excellent benefits to include 30 days holiday, health care scheme after 2 years’ service, personal development plans
Next steps…
Send your CV to Vicky today!