Digital Marketing Manager
Hybrid role
£40,000 - £45,000
Rare opportunity to lead the digital marketing operation for the UK subsidiary of a world-leading beauty and aesthetics brand. Pioneers in the science of beauty, this brand sits within the top three dermal filler manufacturers worldwide. The brand believes in a world where everyone has a right to look and feel their very best self, by defining their own vision of beauty – and have a track record of developing safe, effective, and highly innovative products to empower this vision.
The role of digital marketing manager will lead the digital strategy for this brand by utilising website, social media, and media know-how in daily activities. Each day in the role will present an exciting challenge and will require strategic thinking, people management and strong team collaboration to achieve objectives.
Hybrid working, one direct report and an opportunity to integrate into a collaborative and passionate team.
With continual strong growth, we are looking to further develop direct to consumer channels. A fab opportunity for an individual to work for an established brand and ambitious brand. With hybrid working, 1 direct report and a collaborative/passionate team, this is a great environment to thrive.
You will offer the balance of strategy, people management and strong net impact orientated skills to support the business achieve its digital objectives.
The day to day…
- Management of a digital marketing communications agency
- Oversee the planning of social media channel and website schedule of works
- Implement measures to grow website traffic
- Implement measures to grow social media following / digital footprint
- Review the performance of digital marketing effectiveness through analytics
- Report on the performance of the department to management
- Develop a workable digital marketing strategy and manage the execution
- Ensure the department are meeting KPI’s and ROI measures
- Review of the brand messages regularly to ensure consistency
- Collaborate with other departments to support tactics through digital means
- Project management of website developments
- Training others in the business on digital marketing know-how
- Regular analysis of user experience across all digital channels
- Identify the latest digital technologies and trends affecting the industry
- Develop a clear tactical plan / calendar of activity / strategic roadmap
- Manage user segmentation experiences through digital
- Execute and manage paid advertising through digital means
- Project management of key account activity
- Management of output & execution of content building days
To be considered…
- Experienced digital marketing exec/manager level experience
- Paid and organic experiences
- Agency / partner management experiences
- Developing a digital strategy through to implementation and results
Next steps…
Send your CV to Vicky today!