Digital Marketing Manager - Cheltenham

52000 + Bens
Ref: 344 Date Posted: Monday 05 Feb 2024
Digital Marketing Manager
 
We are seeking an experienced B2C Digital Marketing Manager to join a fast growing well regarded brand as it embarks on the next stage of its growth.
The successful candidate will ultimately be responsible for increasing quality of leads and opportunities for the business to covert.
The role will suit an individual who loves all things digital - from paid, organic, analytics, CRO, UX coupled – with a track record of delivering strong lead generation results.
The successful candidate will recognise the nuances of targeting different economic customer profiles and relish working in a fast-paced environment with a team who are the very best in the business.
 
Key responsibilities:
Paid search marketing:
  • Ensure allocation of budget to maximise return on spend on paid search campaigns, including Google Ads, Bing and Meta.
  • Track paid traffic, site conversions on a daily basis, and adjust activity accordingly.
  • Seek new paid search opportunities via digital platforms such as affiliate programmes and display
  • Lead a digital personalisation strategy to target specific markets, demographics and personas, and improve website conversion rate.
  • Create, improve and maintain a series of CMS user guides for all content editors,
  • Implement and test new website functionality to improve user experience and lead generation.
  • Oversee website editors in the creation of new pages using appropriate copy and photography, ensuring the CMS and front end is maintained to a consistently high standard.
 
Search engine optimization:
  • Oversee and track all on and off-page organic optimisation activity to improve the position in major search engine rankings.
  • Regularly measure keyword rankings for identified terms and implement action to improve rankings that require improvement.
 
What We're Looking For
  • Experienced digital marketing lead in-house within a relevant industry or agency-side, with a track record of generating relevant sales leads through digital activity.
  • Practical experience of using Google Analytics, including GA4, and Google Search Console to measure and test web performance is essential.
  • Demonstrated experience in managing a website to generate good quality sales leads. Experience of working with Sitecore’s Experience Platform (XP) is a distinct advantage.
  • Experience in independently managing Google AdWords & Bing campaigns, ideally with Google AdWords Certification.
  • Experience in using a range of social media advertising channels and scheduling / measurement tools.
  • Practical application of design software is a strong advantage