Digital Marketing Specialist - Chippenham

30000 - 32000
Ref: 428 Date Posted: Wednesday 11 Sep 2024
Digital Marketing Specialist | Up to £32k | Chippenham (Hybrid)**
 
We’re looking for a passionate Digital Marketing Specialist to join this dynamic marketing team, reporting directly to the Digital Marketing Manager. If you're a tech-savvy marketer who thrives on all things digital and technology, and you want to make an impact in a B2B environment, we want to hear from you!
Key Responsibilities:
  • Collaborate with the Digital Marketing Manager to develop and implement the digital marketing strategy, focusing on lead generation, brand awareness, and social media.
  • Manage and execute paid social media campaigns and Search Engine Marketing (SEM) initiatives with internal teams and agencies.
  • Oversee website updates using the CMS and work on improving user experience and website projects.
  • Plan and schedule social media content, tracking performance against KPIs.
  • Use marketing automation tools to drive campaign success and promote B2B services.
  • Work with the internal design team to create engaging assets for social media, emails, and PPC campaigns.
  • Analyse digital performance using tools like Google Analytics and Salesforce to optimize results.
  • Stay on top of digital marketing trends and contribute to the long-term success of the strategy.
 
Skills & Experience:
  • 1-2 years of digital marketing experience in a B2B setting, ideally with knowledge of content writing, marketing automation, and social media.
  • Strong project management skills with a proven track record of delivering campaigns from start to finish.
  • Excellent communication skills, including copywriting, proofreading, and editing.
  • Strong organizational skills and the ability to juggle multiple projects at once.
  • Experience using website CMS, social media management tools, and analytics platforms.
 
  • Qualifications:
    • Degree in Marketing, Business, or a related field (desirable).
    • Knowledge of marketing automation platforms, Salesforce, and Adobe (desirable).
    • Certifications in Google Analytics or other digital marketing qualifications (desirable).
 
  • Hybrid working model.
  • A supportive, safety-first workplace with great benefits, including a pension scheme, generous holiday allowance, cycle-to-work scheme, and employee discounts.