Ecommerce Marketing Manager
Position Overview:
We are seeking a dynamic and results-oriented Ecommerce Marketing Manager to join our team. Reporting to the Commercial Director, with support from the Portfolio Marketing Director, you will be responsible for driving the execution of the Ecommerce marketing strategy, both tactically and strategically.
Your primary focus will be mobilisation of new trading website, moving customers to the new platform, driving leads and engagement and elevating our company's profile within key target markets.
We are looking for a passionate, energetic, and committed individual who can take ownership of marketing initiatives and drive their success.
Responsibilities:
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Ecommerce marketing and ownership of CRM inc data analysis and reporting against KPI’s
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Lead generation and supporting the sales team’s growth targets
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Campaign planning and management across the marketing mix
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Driving new and existing customers to online transaction on our new website
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Management and ongoing development of website (inc SEO)
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Social media management as relevant
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Internal and external communications and PR
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Marketing collateral - content and coordination
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Brand ownership and guidelines compliance
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Compliance with GDPR and Data Protection Act etc
Required Knowledge/Experience:
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Self-motivated, creative and enthusiastic
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Very well organised
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Analytical, numerate and commercially aware
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Confident oral and written communication skills
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A team player who adapts easily to different environments and situations
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Insightful – able to identify and understand market and customer motivations and drivers
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Ability to work closely and productively with sales
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Strong ecommerce digital marketing skills and experience
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Wordpress experience
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Relevant (Hubspot) CRM experience
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Good understanding of SEO principles
We are seeking candidates who possess these skills and attributes to contribute to the success of our ecommerce marketing function. If you feel this role aligns well we would love to hear from you.