Head of Growth
A high-growth, consumer-focused business is looking for a commercially driven Head of Growth to lead customer acquisition strategy across multi-channel marketing activity.
This is a hands-on leadership role focused on driving high-volume customer demand, improving acquisition performance and scaling growth across both digital and offline channels.
You’ll take ownership of acquisition strategy, campaign delivery, ROI performance and channel optimisation, whilst leading a small team and working closely with senior stakeholders across the business.
This role would suit someone who thrives in a fast-paced, entrepreneurial environment and enjoys combining strategic thinking with hands-on delivery.
The Role
-
Own and deliver the customer acquisition and growth strategy
-
Drive high-volume B2C lead generation across multi-channel campaigns
-
Manage and optimise acquisition activity across digital, direct marketing, email, SMS and offline channels
-
Test and scale new routes to market including partnerships, media and brand-led activity
-
Monitor and improve key metrics including CPA, conversion and ROI
-
Balance customer demand generation with operational capacity
-
Lead campaign planning, execution and performance analysis
-
Manage agencies, suppliers and external marketing partners
-
Lead and develop a small marketing team
-
Use data and insight to continuously improve performance and customer journeys
About You
-
Proven experience within customer acquisition, growth marketing or performance marketing
-
Strong background in high-volume B2C marketing environments
-
Experience delivering multi-channel acquisition campaigns
-
Commercially focused with strong ROI and performance management experience
-
Comfortable owning budgets, reporting and optimisation
-
Strong understanding of both offline and digital marketing channels
-
Data-driven with excellent analytical skills
-
Able to operate at pace within a hands-on environment
-
Confident influencing stakeholders cross-functionally
-
Previous experience managing agencies and/or small teams
Opportunity to shape and scale customer growth strategy within a growing consumer business with competitive salary, bonus bens, hybrid working.
If you’re a commercially minded growth marketer who enjoys driving measurable customer acquisition performance across multiple channels, we’d love to hear from you.