Head of Marketing - Cirencester

48000 - 52000
Ref: 369 Date Posted: Thursday 14 Mar 2024
Head of Marketing
 
  • Integrated Head of Marketing, established SaaS vendor
  • Develop and implement Marketing strategies across all marketing channels
  • Opportunity to join a scaling business with blue chip logo list
  • Focus on demand generation and brand grown
  • Engaging team and working environment with flexible working offered
 
Overview
  • Leading the development and implementation of marketing strategies to drive interest and sales.
  • Focusing on growing audiences and the uptake for products and services.
  • Reviewing and reporting on all areas of the marketing strategies and its implementation.
  • Developing the corporate brand identity in consultation with senior managers
  • Managing creative agencies and retained partners.
  • Identifying ways to grow the marketing department and secure resources.
  • Sourcing talent to ensure the curation and retention of specialist skill sets across your teams.
  • Monitoring, reviewing, and reporting on all marketing activities, results, and (ROI).
  • Conducting strategic marketing analysis that will help guide marketing messages.
  • Overseeing social media planning and execution.
  • Consistently identifying new or expanded revenue opportunities
  • Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation.
  • Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values and championing the leadership behaviour framework.
 
In addition, as Head of Marketing you should be:
  • Ideally min 5 years’ experience in a marketing role – experience of Software as a Service (SaaS)
  • Minimum 3 years’ experience in a management role.
  • Practical experience and knowledge of search engine optimisation (SEO), lead generation and affiliate marketing practices, techniques, and outcome expectations.
  • Experience in leading your teams’ day-to-day duties and responsibilities, as well as project managing larger ad hoc projects.
  • Experience of creating, leading and delivering multi-channel marketing strategies in a B2B environment.
 
Next steps
Send your CV today.