Lifecycle Marketing Executive
Gloucestershire (Hybrid – 2–3 days office)
£32,000 – £35,000 + bonus + benefits
Why Apply?
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Ownership of a key revenue-driving channel
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Opportunity to shape lifecycle strategy, not just execute
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Hybrid working with a collaborative, supportive team
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Strong brand presence and multi-channel exposure
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Clear progression into CRM Manager / Lifecycle Lead
The Opportunity
A well-established, multi-brand business is looking to appoint a Lifecycle Marketing Executive to play a key role in driving customer engagement and revenue through email and CRM activity.
This is a high-impact role sitting within the digital marketing team, with ownership of lifecycle campaigns, customer journeys, and performance optimisation across multiple brands.
You’ll be joining a business with a strong customer base, a clear growth trajectory, and a real focus on data-led marketing.
The Role
You’ll take ownership of email and lifecycle marketing activity end-to-end — from planning through to execution and performance analysis.
Key responsibilities include:
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Plan and deliver multi-channel lifecycle campaigns (primarily email)
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Build, manage and optimise automated customer journeys
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Drive segmentation and personalisation using customer data
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Own campaign execution (briefing, testing, scheduling, deployment)
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Analyse performance and deliver actionable insights
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Lead A/B testing to improve engagement and ROI
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Collaborate with digital, trading and brand teams
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Ensure best practice across GDPR, deliverability and data compliance
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Support continuous improvement of CRM platforms and processes
What We’re Looking For
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2–4+ years’ experience in email / CRM / lifecycle marketing
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Strong understanding of customer journeys, automation & segmentation
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Experience with platforms such as Adobe Campaign, Salesforce, HubSpot, Klaviyo or similar
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Data-driven mindset with strong analytical capability
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Experience delivering campaigns end-to-end
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Highly organised with strong attention to detail
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Comfortable working cross-functionally with multiple stakeholders
If you're looking to step into a role where you can genuinely influence customer engagement and commercial performance, this is a great opportunity to do so.