Marketing Campaign Manager - Swindon

40000 - 45000
Ref: 393 Date Posted: Tuesday 07 May 2024
Marketing Campaign Manager
£40,000 – £45,000
  • B2B organisation
  • Autonomous role with plenty of diversity
  • Collaborative & friendly team
  • Remote working with some meeting attendance required within the south
We are seeking a highly motivated and experienced Marketing Campaigns Manager to develop, plan, manage, and execute cross-channel lead-generation campaigns that drive growth, revenue, brand awareness, and increase our market share. This is primarily a lead generation role supporting our small and friendly sales team.
Key Tasks
  • Develop and execute impactful, integrated lead-generation marketing campaigns across multiple channels and platforms to target specific prospect and customer segments.
  • Work collaboratively with internal teams to develop campaign assets, content, and messaging that resonates with target audiences.
  • Work closely and collaboratively with sales teams to develop and manage lead scoring, lead tracking, and lead management workflows, etc.
  • Optimise campaign processes to improve results and throughputs.
  • Review and evaluate campaign performance, identify areas for improvement, and make recommendations for future campaigns.
  • Provide regular updates to key stakeholders on campaign progress and results.
  • Oversee the effectiveness of the CRM system.
The ideal candidate
  • Experience of developing, executing, and managing lead-generation marketing campaigns.
  • Experience working for a small organisation and part of a small team.
  • History of working within a marketing role that directly supports the sales function.
  • Proactive, intrapreneurial nature – someone who enjoys thinking about what we could do next, differently, and better.
  • Good, persuasive copywriter.
  • Flexible nature – someone who responds well to changing business needs.
  • Solid team player who likes to work both independently and as part of a team.
  • Highly organised with excellent time-management skills, able to successfully juggle multiple projects, priorities, and deadlines.
  • Experience using marketing platforms, tools, and CRM systems.
  • Strong analytical skills, with the ability to use data and analytics to drive campaign optimisation.
  • 3-5+ years of experience in marketing campaign management
Next steps…
Send your CV to Vicky today!