Marketing Executive - Cricklade

Sorry, this advert is now closed. Click here to view our live vacancies.
25000 - 30000
Ref: 208 Date Posted: Thursday 01 Jun 2023
Marketing Executive (office)
£25000 - £30000
  • Organisation with excellent sustainability and one of the greenest companies within their sector
  • Free Volunteer days within the local committee
  • Fantastic progressive marketing opportunity
  • Strong focus on creative content writing
This role is a great opportunity for an enthusiastic individual to become involved in all aspects of B2B marketing. Whilst there is a strong focus on content creation/copywriting and digital marketing, this varied role allows you the opportunity to develop your skills in social media, video creation, internal comms, photography, events and more!
Key Responsibilities
  • Researching, writing, and creating website content, including blogs, product pages, news articles, downloadable guides etc., suitable for B2B audiences and that adhere to company style and tone of voice.
  • Ensuring that applicable content is well-optimised for SEO and conversions.
  • Engaging with key stakeholders in the business (including designers, sales teams, management etc.) to ensure messaging is accurate and be aware of new products, projects and opportunities.
  • Planning and implementing automated email follow-ups to engage sales prospects.
  • Manage and implement organic social media strategy.
  • Creating video content, including scripting, filming, editing, and uploading to various channels (YouTube, Facebook etc.).
  • Photography of products, plus editing to optimise for web and print use.
  • Ensuring brand consistency across all platforms, activities, and customer touch points.
  • Creating internal comms, including company newsletters, event posters, signage etc.
  • Management, qualification and reporting on new enquiries generated by web activity.
  • Potential involvement with planning events and presence at tradeshows.
  • Collaborating with the wider Group Marketing team to communicate plans and objectives.
Skills required
  • Strong content writing skills across both digital and offline
  • Experience in marketing in a (B2B) environment is preferred.
  • A genuine interest in and understanding of SEO, Google and other search engines.
  • Solid understanding of the principles of digital marketing.
  • Experience of Hubspot methodology is advantageous but not essential.
  • Ability to absorb and retain information quickly.
  • Strong organisation skills and ability to prioritise and manage own workload.
  • A keen eye for detail to ensure all marketing materials are accurate, consistent, and error-free.
  • Ability to analyse data and metrics to measure the effectiveness of marketing campaigns and make data-driven decisions.
Experience on the following software and systems would also be advantageous.
  • Wordpress CMS.
  • Google Analytics.
  • Basic HTML useful but not essential.
  • Adobe Creative Suite preferred (particularly Photoshop and Dreamweaver, although Illustrator and InDesign also useful).
  • Microsoft Office 365.
  • Experience with email-sending tools and/or marketing automation platforms is also helpful but not essential.
Next steps…
Send your CV to Vicky today!