Marketing Executive (12-month contract)
Cirencester (hybrid working)
£competitive
We are looking to appoint a Marketing Executive who will be responsible for all CRM activity using Mailchimp and managing a number of company websites, whilst executing marketing initiatives and creating engaging content to increase brand awareness.
Key Responsibilities
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Manage and plan the delivery of marketing collateral to include email marketing campaigns, data management, segmentation, and execute strategic projects
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Write and execute weekly (B2C) emails to the database, working closely with the Commercial Director. As well as supporting with B2B communications
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Manage and update the automated customer journey to ensure accurate information and promotion
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Be the brand guardian for all CRM communications for all businesses to ensure brand guidelines are upheld and adhered to
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Take ownership of the daily CRM communications with regular audits and optimise content based on audience learnings
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Weekly and monthly reporting on CRM and other marketing collateral
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Working closely alongside the Ecommerce Manager to execute strategic website developments and PPC support, as well as taking full ownership for daily website updates
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Write engaging, creative, and interesting SEO optimised content. This includes content for our websites, blogs, and marketing collateral
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Regularly audit, review, and improve all websites from a functionality and creative perspective
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Manage and run photoshoots
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Support marketing team with organising and running lifestyle photoshoots
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Use Canva to create a range of marketing collateral to support onsite promotions and activities working with other businesses
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Work collaboratively with freelance designers and third-party agencies to create premium, accurate marketing collateral
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Manage onsite PR stays to ensure they have a positive and seamless experience and to capture strong and relevant PR content
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Create events schedule, communicate, and coordinate the details of events across departments, taking into account health and safety requirements
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Manage events and work closely with the Social Media Executive to capture photography for marketing opportunity. This includes in-house charitable events and working with external businesses to support and promote external events
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Work with third-party companies to create relevant marketing adverts and editorial content to create brand awareness for the business
Skills required
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Excellent literacy skills, with a high level of accuracy and attention to detail
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Excellent organisation and time management skills
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Experience of Mailchimp
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Experience of Umbraco / WordPress
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Experience of Survey Monkey
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Experience of Eventbrite
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Experience of Trello
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Experience of Canva (or similar design tools)
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Copywriting skills
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SEO understanding and experience with SEM rush
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Ability to research and present information in a concise and interesting style
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Proficiency with Microsoft Office products (Word, Power Point, and Excel)
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Experience in a marketing role
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Experience in Event Management
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A degree or qualification in marketing is preferred
Personal Qualities
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High attention to detail
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Be extremely organised, with the ability to work professionally in building a brand image that you are proud to be a part of
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Enthusiastic attitude and positive work ethic with the ability to remain calm and professional
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Be a fantastic content writer with strong knowledge of branding and tone of voice
Next steps…
Send your CV to Vicky today!