Marketing Executive - Cirencester

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Ref: 214 Date Posted: Tuesday 18 Apr 2023
Marketing Executive (12-month contract)
Cirencester (hybrid working)
  • Amazing lifestyle brand
  • Valued marketing team
  • Responsible for driving the digital marketing strategy across a variety of websites
  • Beautiful location
  • Hybrid working
We are looking to appoint a Marketing Executive who will be responsible for all CRM activity using Mailchimp and managing a number of company websites, whilst executing marketing initiatives and creating engaging content to increase brand awareness.
Key Responsibilities
  • Manage and plan the delivery of marketing collateral to include email marketing campaigns, data management, segmentation, and execute strategic projects
  • Write and execute weekly (B2C) emails to the database, working closely with the Commercial Director. As well as supporting with B2B communications
  • Manage and update the automated customer journey to ensure accurate information and promotion
  • Be the brand guardian for all CRM communications for all businesses to ensure brand guidelines are upheld and adhered to
  • Take ownership of the daily CRM communications with regular audits and optimise content based on audience learnings
  • Weekly and monthly reporting on CRM and other marketing collateral 
  • Working closely alongside the Ecommerce Manager to execute strategic website developments and PPC support, as well as taking full ownership for daily website updates
  • Write engaging, creative, and interesting SEO optimised content. This includes content for our websites, blogs, and marketing collateral
  • Regularly audit, review, and improve all websites from a functionality and creative perspective
  • Manage and run photoshoots
  • Support marketing team with organising and running lifestyle photoshoots 
  • Use Canva to create a range of marketing collateral to support onsite promotions and activities working with other businesses
  • Work collaboratively with freelance designers and third-party agencies to create premium, accurate marketing collateral
  • Manage onsite PR stays  to ensure they have a positive and seamless experience and to capture strong and relevant PR content
  • Create events schedule, communicate, and coordinate the details of events across departments, taking into account health and safety requirements
  • Manage events and work closely with the Social Media Executive to capture photography for marketing opportunity. This includes in-house charitable events and working with external businesses to support and promote external events
  • Work with third-party companies to create relevant marketing adverts and editorial content to create brand awareness for the business
Skills required
  • Excellent literacy skills, with a high level of accuracy and attention to detail
  • Excellent organisation and time management skills
  • Experience of Mailchimp
  • Experience of Umbraco / WordPress
  • Experience of Survey Monkey
  • Experience of Eventbrite
  • Experience of Trello
  • Experience of Canva (or similar design tools)
  • Copywriting skills
  • SEO understanding and experience with SEM rush
  • Ability to research and present information in a concise and interesting style
  • Proficiency with Microsoft Office products (Word, Power Point, and Excel)
  • Experience in a marketing role
  • Experience in Event Management
  • A degree or qualification in marketing is preferred
Personal Qualities
  • High attention to detail
  • Be extremely organised, with the ability to work professionally in building a brand image that you are proud to be a part of
  • Enthusiastic attitude and positive work ethic with the ability to remain calm and professional
  • Be a fantastic content writer with strong knowledge of branding and tone of voice
Next steps…
Send your CV to Vicky today!