Marketing Executive - Swindon

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21000 - 24000
Ref: 287 Date Posted: Tuesday 12 Sep 2023

Marketing Executive


£21000 -£24000


Are you a dynamic Marketing Executive with a passion for data-driven strategies and a knack for working on a CRM? We're seeking a motivated individual to join our team and help drive our marketing efforts to new heights.

Key Responsibilities:

  • Utilize your expertise in managing HubSpot in a B2B setting, demonstrating a strong technical understanding of the platform alongside practical B2B marketing skills.
  • Design, map, and implement customer journeys and workflows to capture and convert enquiries from web and other sources.
  • Conduct test and learn activities, showcasing how insights from testing and performance analysis have been leveraged to enhance effectiveness.
  • Demonstrate proficiency in digital skills, particularly email marketing, and the effective implementation of digital campaigns in HubSpot.
  • Provide an analytical and data-driven approach to campaign management, including hands-on experience with email set-up within the HubSpot tool.

Role-specific Duties

  • Manage contact information and lead allocation as needed.
  • Promote and encourage HubSpot usage and best practices across the organization.
  • Track all marketing activities in HubSpot.
  • Execute ongoing CRM operations, including customer data segmentation, contact management, lead allocation, and customer analysis.

Key Qualifications:

  • Demonstrable experience in managing a CRM or Marketing/Customer analytics role.
  • Strong analytical skills, with proficiency in Excel.
  • Experience using Google Analytics is advantageous but not mandatory.
  • A genuine passion for data and customer insights.
  • Ability to work collaboratively within a team and confidently contribute to and implement recommendations and strategies.