Marketing Technology Manager - Cirencester

70000
Ref: 167 Date Posted: Monday 09 Jan 2023
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Marketing Technology Manager

 

  • Global technology digital agency
  • Lead and champion the Martech strategy internally and for clients
  • Technologist, Consultant and Manager for the marketing technology team
  • Define and implement an appropriate Martech strategy and framework
  • Actively involved with day-to-day client activities
  • Pivotal role, leading innovation, implementation, ongoing optimisation for all marketing technology solutions.
  • Opportunity for development and growth joining a global leading digital agency

 

The primary purpose of the role is to own, lead and champion marketing technology for the business and our clients, operating as a technologist, consultant and manager for the marketing technology team.

This role has been created as part of a wider transformation programme and therefore we’ll be looking for someone who can define and implement an appropriate martech strategy and framework with support from the Solutions Delivery Director.  The role will also see the individual actively involved with day-to-day client activities working alongside others such as development, test, digital, project management, planning, analysis and commercial.

 

Overview

  • Own and lead the definition and implementation of a marketing technology function, inclusive of necessary tools, practices, and principles.
  • Provide line management and mentorship for our marketing solution analysts.
  • Maintain a technology capability assessment with regards to existing marketing technology currently in use within the business and our client solutions.
  • Drive the adoption roadmap, providing suitable options that satisfy required capabilities across varying levels from small, medium to enterprise offerings.
  • Support the business with downstream enablement and adoption practices when brining in new marketing technology.
  • Take ownership for the associated vendor partnerships and nurture these relationships.
  • Work as part of a multi skilled, multi-disciplined client facing team, engaging with prospects, and existing clients from a consultative manner to serving as a super-user and martech evangelist.
  • Provide and oversee training for internal users and end clients.
  • Proactively communicate within the team and with the client regarding progress, risks, issues, considerations, and solutions available to ongoing requirements or challenges.
  • Support a knowledge share culture, creating necessary content and sharing updates from the ever-evolving marketing technology landscape.
  • Support and mentor members of the broader solutions team and wider business whilst also contributing to our ways of working, embracing, and endorsing continuous improvement.

 

 

You need to have..

  • Marketing / consumer experience environment for at least 5 years.
  • General expertise with a wide variety of marketing software
  • Hands on experience with Alterian Campaign / Email Manager, Apteco FastStats, Acoustic, Salesforce Marketing Cloud or equivalent.
  • Experience working within an end-to-end software development or product delivery lifecycle.
  • Experience working across technical stacks contributing to infrastructure (on prem and cloud), application, and database development.
  • Experience working with customer data platforms or single customer views, inclusive of cleansing, matching, deduplication, PAF, suppressions and 3rd party enhancement / data appends.
  • Understand not only the practical applications of a marketing strategy but the technology used to make it happen.
  • Understand traditional marketing disciplines
  • Know how to capitalise on data and technology to fulfil organisational goals.
  • Experience of ISO9001 & 27001 standards and working within a certified environment
  • Experience conducting marketing technology SWOT / gap analysis exercises, gathering business requirements to justify a particular piece of software and driving an adoption roadmap.
  • Experience with leading a team or function including direct line management, conducting 1-2-1’s, appraisals and performance management.
  • Experience working with and managing third party vendor relationships.
  • Passionate about Data, Marketing Technology and Solutions Development.
  • Proactive in finding solutions to problems you haven’t seen before.
  • Able to take a step back and see the big picture, breaking down tasks into simpler forms where necessary.
  • Someone who enjoys working in a fast-paced environment and a team player who thrives working with others but can also work alone when required.
  • Keen to learn and take on the challenge associated with adopting new tools and/or frameworks.

 

Next Steps

Send your CV to us today!