Product Marketing Manager

45000-50000
Ref: 412 Date Posted: Monday 08 Jul 2024
Product Marketing Manager
 
We are seeking a Product Marketing Manager for an established b2b SaaS provider who can independently drive product marketing campaigns from conception to completion.
 
You will lead the positioning of the products, ensuring differentiation from the competition with compelling value propositions.
Responsible for the smooth running of product launches, developing launch plans and defining positioning, messaging, and strategic GTM activities.
Thrive working in a fast-paced environment and be skilled at translating complex service and technology products into clear, concise positioning and marketing materials that encourage customers to discover and adopt our product.
The role requires someone who is curious, has a data-driven mindset, and can work flexibly to achieve results. 
Our client is a global organisation, expanding rapidly and which operates at pace.  Operating in competitive B2C marketing, the organisation has built a market leading brand.  Offering significant opportunity for development and progression, this is a great organisation to be part of.
 
Principle Accountabilities:
 
  • Work closely with the Product, Marketing, and sales teams to create comprehensive GTM strategies.
  • Work with teams to ensure consistency and alignment of messaging across all customer touchpoints.
  • Develop compelling value propositions, positioning statements, and messaging
  • Identify opportunities to support revenue growth through segmented upsell campaigns to the customer base.
  • Understand customers within our target segments and buyer personas
  • Be the Product market insight expert and partner with colleagues
  • Create copy and presentation tools to support effective communication of the Product's value
  • Create content that engages prospects
  • Run email campaigns to support product updates & launches.
  • Use Hubspot to manage onboarding activity for new and existing users.
  • Use Mixpanel Analytics to track the impact of campaigns and iterate.
 
Skills and Experience:
 
 
  • 3+ years’ experience as a product marketing manager, ideally in a B2B SaaS or Service based company
  • Demonstrable success in developing and executing go-to-market strategies for software products
  • Excellent written, verbal and presentation skills
  • Analytical and data-driven mindset
  • Proven experience in gathering customer insights and competitive intelligence