SEO Executive - Cheltenham

30000
Ref: 343 Date Posted: Monday 05 Feb 2024
SEO Executive
 
We are seeking a SEO Executive to join a fast growing well regarded brand as it embarks on the next stage of its growth.
The successful candidate will lead the SEO activities to strengthen the company’s website ranking in the main search engines through best practice techniques.
The successful candidate will be able to demonstrate a solid background in search engine optimisation, be well organised, technically competent, possess strong writing skills and sound commercial acumen.
 
Key responsibilities:
  • To audit website from a technical, structural, content and back-link profile perspective, identifying issues such as toxic links, incorrect tag usage, speed issues, penalties or technical blockages and drawing up plans for development.
  • Implementation of on-site development plans including improving copy, conducting technical and structural amends to improve site accessibility, updating meta data and optimising images.
  • Liaison with website developers where necessary to correct or improve the site’s architecture or technical specification, including speed, to improve search engine ranking.
  • Review keyword usage and to conduct research for improvement using relevant tools, whilst recognising our target market demographics and commercial priorities.
  • Create an innovative content strategy for the website, blog and outreach. This might include creation of infographics, collages, reviews, videos and interviews as well as article creation and guest blogging.
  • Identify and develop relationships with appropriate on-line partners for outreach
  • Work with the team to leverage on-line coverage to support ranking.
  • Provide SEO expertise during any web-site development projects.
  • Conduct competitor analysis, identifying key search results competitors and tracking their activity. 
 
What We're Looking For
  • Minimum five years in a multi-disciplinary SEO role, either agency or in-house, with a track record of generating relevant sales leads.
  • Full understanding of the most impactful Google algorithm updates.
  • Fully conversant with Google Analytics 4, Google Webmaster Central and Google Search Console, and use of their reporting tools. A Google Analytics Individual Qualification is a distinct advantage.
  • Ability to use creative tools to produce infographics and similar, engaging content is a distinct advantage