Social Media & Communications Exec - Swindon

25000-30000
Ref: 385 Date Posted: Monday 29 Apr 2024
Digital Content and Social Media Executive
Swindon
£25000 - £30000
 
A leading organization based in Swindon are seeking a motivated and creative Digital Content and Social Media Specialist to enhance our online presence and engage with our audience across various platforms. If you have a passion for creating compelling content and driving brand awareness through digital channels, we want to hear from you!
 
Key Tasks and Responsibilities:
 
Maintain and Increase Online Presence:
   - Create compelling and engaging content to enhance our online presence.
   - Monitor engagement metrics and adjust content strategies accordingly.
 
Optimize Content for Different Platforms:
   - Optimize content for various platforms and schedule release times for maximum impact.
   - Utilize social media analytics and best practices to inform content decisions.
 
Collaborate on Content Strategies:
   - Work closely with the Group Communications and Marketing Manager to develop social media and content strategies.
   - Identify creative opportunities for new content and execute content plans effectively.
 
Content Creation and Management:
   - Write, edit, and proofread online content, maintaining content schedules and uploading content via web content management systems.
   - Develop innovative content for regularly scheduled posts to promote brand messages.
   - Coordinate social media messaging across the business with key stakeholders.
 
Data Analysis and Reporting:
   - Utilize tools like Google Analytics to gather information and analyze data to formulate reports and statistics.
   - Effectively communicate website and social media project success and achievement of KPIs.
 
Copywriting and Design:
   - Undertake copywriting, design, and production of digital and print marketing materials, including brochures and product catalogs.
   - Coordinate design, photography, and video content for online and print platforms.
 
Marketing and Employee Awareness Campaigns:
   - Deliver marketing and employee awareness campaigns as directed by the management.
 
Stakeholder Liaison and Event Coordination:
   - Liaise with printing companies, advertising agencies, and other organizations as directed.
   - Assist in organizing corporate and divisional events.